Privacy Policy

Last updated: 14 September 2026

This Privacy Policy explains how NOÉ (“NOÉ”, “we”, “us” or “our”), operated by ANASA LONDON LIMITED (company number 16788836), registered in England and Wales, collects, uses and protects your personal information when you visit or buy from noe-wellness.com (the “Site”). NOÉ is a trading name of ANASA LONDON LIMITED. We are the data controller responsible for your personal data.

Information we collect

  • Information you give us - your name, email address, billing and delivery address, phone number and order details when you make a purchase, create an account or contact us.
  • Payment information - processed securely by our payment providers. We do not store your full card details.
  • Information collected automatically - device, browser, IP address and how you use the Site, gathered through cookies and similar technologies.
  • Marketing preferences - when you join our waitlist or newsletter.

How we use your information

  • To process and deliver your orders, and manage payments and returns.
  • To provide customer support and respond to your enquiries.
  • To send marketing communications where you have consented (you can opt out at any time).
  • To operate, improve and secure our Site.
  • To meet our legal and regulatory obligations.

Legal bases for processing

We process your data where it is necessary to perform our contract with you, where you have given consent, for our legitimate interests in running and improving our business, and to comply with the law.

Sharing your information

We share personal data with trusted partners who help us run our business, including our ecommerce platform (Shopify), payment processors, delivery and fulfilment partners, and email, marketing and analytics providers. We require them to protect your data and use it only for the services they provide to us. We do not sell your personal data.

Cookies

We use cookies and similar technologies to operate the Site, remember your preferences, analyse traffic and support marketing. You can control cookies through your browser settings.

Data retention

We keep your personal data only for as long as necessary for the purposes described above, including to meet legal, accounting or reporting requirements.

International transfers

Some of our providers may process data outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place.

Your rights

Under UK data protection law you have the right to access, correct, delete, restrict or object to our use of your personal data, to data portability, and to withdraw consent at any time. To exercise any of these rights, email contact@noe-wellness.com. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Security

We use appropriate technical and organisational measures to protect your personal data. No method of transmission over the internet is completely secure, but we work hard to safeguard your information.

Children

Our Site is not directed at children under 16, and we do not knowingly collect their data.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page.

Contact us

Questions about this policy or your data? Email contact@noe-wellness.com.